Limited attention cricket

Forget limited overs cricket, this World Cup is proving to be limited attention cricket. Outside of a handful of personal achievements (step up to the plate Gibbs, Malinga and Fat Arse Hayden) and the performances of Bangladesh and Ireland in the group stages, this World Cup has not captured the headlines for the right reasons.

The cricket carnival atmosphere that used to be ever present at West Indian grounds is long gone thanks to the greed of the ICC and the ineptitude of the organising committee. The gloss of the World Cup itself has been diminished by too many ODI tournaments (the ridiculous ICC Champions Trophy anyone?) and the players themselves look all ODI’d out.

The ICC need to take a long, hard look at themselves. They’ve screwed up royally. Patrick Kidd sums it up nicely in his article over at the Times Online site:

We need an alternative World Cup, one run for cricket rather than profit.

Half hearted cricket played in front of half empty cricket stadiums is not the way it was meant to be.

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